Many paths to a destination that looks different to every author.

It’s Spring break here in Utah, and my family and I spent a lovely weekend glamping (glamorously camping) at Zion park. Now, our style of camping veers from that of a hardcore person, like dramatically. But it’s something that works for our family of several kids and aging grandparents. According to my youngest kid’s words, it was the most epic vacation we’ve ever been to, and the memories we made will only become sweeter with time.

Which made me think of the path to publication because I’m an author, and I’m always thinking about the stories I’m working on, the ones I cheat with because I won’t have time to write them for a good couple of years, and the paths I took to get to this point in my career.

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Now, I’ve been writing aiming for publication for more than a decade, and my first books will come out next year, one in January and another one in the spring.

This doesn’t mean that I haven’t been able to share my writing with my readers before then. Last year I had an essay published at Uncanny Magazine, which was the highlight of my year. I’d been submitting short stories to Uncanny for a long time, but it was a personal essay what finally opened the door to this amazing publication for me.

A friend of mine introduced me to an educational products company that bought several of my short stories for young readers, both in English and in Spanish, and developed them in multi-media, including audio and educational software. Teacher friends often messaged me to tell me they’ve come across one of my stories at school, and that was always a thrill that kept me motivated to keep writing for children.

Like I stated in the title, the writerly destination looks different for each author, very much like the Mirror of Erised in Harry Potter.

My main goal was always the possibility to connect with at least one reader, and I know that even when being published in the educational market wasn’t exactly what I had in mind when I stated this wish, the purpose of my writing was fulfilled, even if it was through a trail I hadn’t even anticipated when I started writing.

Still, I wanted to see my stories in a printed book.

For years and years, I worked on middle grade and young adult novels, but the first piece of writing that got me a publishing contract was a poem I pitched as a picture book¾which eventually went to a multi-house auction and earned me two-book deal with HarperCollins. The wish of seeing my name on a book is coming true next spring!

I’m so grateful for the unexpected blessing, and true to my Slytherin nature, I still wanted more. I wanted to sell a novel, but selling wasn’t much in my control. Although I was very close to selling a novel several times (Revised and Resubmit by editors, going to acquisition meetings for a couple of my stories), this goal kept eluding me. Until my agent came to me with an opportunity to write a book by a very well-known publisher¾a dream house! The editor provided a concept, and I auditioned for the opportunity to develop it. By auditioned, I mean, I wrote a full synopsis, and a partial, and we sent it off. To my surprise, we got an offer! I wrote that middle grade novel in record time, and I just sent off copy edits last week. I even saw a potential cover a few days ago, and I’m still reeling with happiness.

Now, although I didn’t come up with the original premise of this story, it still came out of my heart. When I reached out to a friend of mine asking if she thought I should make the main character a Latina girl, she reminded me to stay true to myself, and I did, and my character is one of the dearest to my heart. Although I was working with an already established concept, I had the liberty to literally color it at my pleasure, and I’m so happy with the results!

I’m excited to share more about this project that releases in January when my editors give the OK.

I never expected my first novel to come out of an in-house need, but I’m so grateful for the opportunity to take this different path that will lead me straight to my main goal: connect with readers.

When my novels didn’t sell although my writing received great feedback, I researched on different options, and I was surprised at some alternate paths I had never considered before. Besides self-publishing, with which a lot of authors find much success, I came upon the concept of book packagers.

A book packager is a company that develops ideas, often high-concept, and find an author to execute them. Then, they sell it to publishers. The book packager retains the rights to the piece, and the author often receives a flat fee for writing the story, but the author’s name often appears on the book cover. Take a look at your shelves. A lot of favorite best-sellers were conceived by a packager who worked in collaboration with an author. Sometimes the author is already established, but many times, this kind of collaboration can catapult a debut author’s career. Some book packagers to note are CAKE Literary (founded and directed by industry powerhouses Sona Charaipotra and Dhonielle Clayton), Glasstown Entertainment, Alloy Entertainment, Working Partners, Etc.

Other authors work with I.P. (intellectual property), that is, they’re asked to write a story in an already established world, like Star Wars or Marvel.

The more I looked, the more I realized there are many paths to my main goal I had never considered before. Of course, not all paths will work for or appeal to all writers, but if you don’t know about them, how will you know if they’ll appeal to you?

I encourage you all aspiring and established authors to look at all the options you have to share your writing with the world. You never know what will spark for you.

When my family was in Zion’s, the best views and greatest experiences didn’t happen while driving on the paved highway. It wasn’t until we ventured on the trails, that we discovered views we could have never imagined before.

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YamileMendezYamile (prounounced sha-MEE-lay) Saied Méndez is an immigrant writer and reader, a dreamer and fighter, a Vermont College of Fine Arts MFA graduate, a 2014 New Visions Award Honor Winner, and one the 2015 Walter Dean Myers Inaugural Grant recipients. Born and raised in Rosario, Argentina (cradle of fútbol), she now lives in Alpine, Utah with her husband, five children, and three dogs, but her heart is with her family scattered all over the world. Find her on twitter: @YamileSMendez and online: yamilesmendez.com.

Looking Back on Published Novel #1

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Here are 10 things, in retrospect, that I think/feel about my first novel, and/or how my first book makes me feel about publishing in general. How’s THAT for a random lead-in for a top 10 list?

  1. When someone tells me that they’ve picked up The Next Door Boys, I cringe a little. I didn’t know how to write. I was given almost no edits. I only HOPE that the reader gives me another chance so they can see that I got better! (Every time I hear “got/get/getting/feel better” I think of Monty Python and the Holy Grail. I don’t see this as a problem, more like a delightful brain-quirk).
  2. There is nothing like getting that first big YES – I don’t care where or who it comes from. SOMEONE LIKES YOUR IDEA ENOUGH TO PUT MONEY AND TIME AND EFFORT BEHIND IT! That yes never gets old, BTW. And if it does, you should probably step back for a reality/gratitude check. (That sounds way more judgy than I mean for it to, but I’m leavin’ it anyway).
  3. Boy, did I have no idea how little most authors make. And by most, I mean about 95% of authors. (I’m going to exclude category romance authors here b/c their sales are distributed slightly, but just slightly, more evenly)
  4. My first royalty check (for ebook pre-sales) was 42.00. I was still thrilled. My second check for about 1250, was actually less thrilling because it made me realize how little an hour I made on those words.
  5. The characters in my first novel will always hold a special place in my heart, even though I wish with the power of a thousand fiery suns that I could re-edit/re-work the language. The lesson I’ve learned the hard way again and again is this: DON’T RUSH YOUR PROJECT.
  6. I’ll be honest and say that I knew nothing about contracts and also that I would have probably signed away my life to see my book on the shelf. Fortunately, I wasn’t asked to do that.
  7. My first novel was not the first of my novels I saw on Barnes bookshelves, it was one I co-wrote with Nyrae Dawn. My first novel saw the inside of LDS bookstores, and a few Barnes and Nobles in Utah. I lived in Alaska at the time, so…
  8. The impatience to get a second book of a series out in the world, is a force to be reckoned with.
  9. I wish I’d have stood up for myself more in edits, timelines, etc. I wish I’d have spent more time on my novel BEFORE I submitted it for publication. I wish I’d have gotten an agent before I signed my first contract (Only not my first agent, an agent who knows what they’re doing).
  10. As much as I wish I could tweak the inside of my first novel, I do still love the outside. And the longer I’m in publishing, the more I realize that a good cover is something to be cherished, because authors rarely have much say in the final version that comes out into the world.

So, this has been fun reminiscing. I wish I’d have gone to conferences and found more writing partners and friends BEFORE I signed that first contract. I wish I’d have dared to have bigger goals before that first book came out. I wished that I had sat down at some point to see where I wanted my writing to go, rather than being so consumed by the story. At the same time? I do miss the days when I could write with reckless abandon, without hope or understanding of  the heartbreak and/or work that would come after. That being said, I wouldn’t change what I do for anything.

Happy Writing!

~ Jolene Perry

Screen Shot 2016-03-14 at 6.17.25 PMJolene Perry is an author of young adult novels who was recently transplanted from Alaska to Colorado. She now climbs red rocks, rather than cold, grey ones. Her latest novel, ALL THE FOREVER THINGS, is a 2017 Whitney Finalist, and her teenage heart is happy.

You can find Jo on her website at jolenebperry.com. But at this time of year, most of her time goes to her duties as Chair of the Storymakers Writing Conference, held in Utah each May. And for that community, she is grateful.

It’s Not as Spooky as You Think: A Brief Word on Ghostwriting

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A few weeks ago, I had the amazing opportunity to attend the book launch for a biography I ghostwrote. The entire project was one of the best experiences of my life — I helped a woman tell the story of her faith-affirming journey as she struggled to care for a husband who’d been diagnosed with stage 4 cancer.

You can find out more about that project by visiting: http://www.pattiepperson.com/

It was a great opportunity, the kind of project that reminds me why I love my job.

ghostwriting photo.jpgBut I was surprised to discover that many people had no idea what a ghostwriter was. Even other writers were asking me about what I did as a ghostwriter and how I felt about it. So I’ve decided to give a brief sketch of this corner of the writing profession.

In a nutshell, ghostwriting is just like it sounds. It’s when you do the writing, but someone else puts their name on it. You’re there in spirit only. You’re paid to write what you’re told to write and the employer owns the copyright, has complete creative control, and, if they so desire, can pretend you don’t even exist. *makes vaguely spooky woo sounds*

That may sound terrible but it’s really not. If I poured all my blood, sweat and tears into a book that I created and someone came along and took credit for it, that would suck. But much like you pay a photographer to make you look good in pictures; a ghostwriter can help you look good on paper.

To date, I’ve worked on three books as a ghostwriter. One was for a financial planner who wanted to put his professional knowledge into an easy-to-digest self-help book. Another was for a health advisor who wanted to give his political ideas a proper grounding in book form and the third was the autobiography mentioned above. Each project was unique; and none of the people who hired me were trying to “trick” anyone — as one person asked me. Ghostwriting is a valid editorial option for people who have a great idea for a book — and the knowledge, resources or experience to validate the project — but don’t want to take the time to learn the writing craft to get the work done.

If you’re a writer looking to earn income through different avenues, ghostwriting is an interesting option. You get to live in someone else’s shoes for a bit. You get to open yourself up to a whole new world. And you get paid while doing it! I got a quick education in finances — something people pay good money for. I consider myself much more well-informed about national health care policy and I’ve heard (and then written) some insane horror stories on how the bureaucratic side of things is affecting our country. And walking in the shoes of a woman who had the worst thing she could imagine happen to her has strengthened my faith in ways I never saw coming when I signed on to do the project.

For writers considering a career as a ghostwriter, I’d say the number one quality you need (other than the basic skills any writer must acquire and strengthen) is empathy. If you can fully immerse yourself in another person’s story; if you can lose yourself in someone else’s life and take on their voice like it’s your own; and if you can make yourself curious about pretty  much anything, ghostwriting might be an option worth exploring.

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Crystal face 2

Crystal Liechty is the mastermind behind the Educating Mom webtoon, which details the always funny and often inappropriate hijinx involved in homeschooling three mischievous children. If you’ve been to college lately, you might have seen one of her essays in the Elements of Arguments textbook (Macmillan Press). When not homeschooling or torturing college students with argumentative essays, Crystal can be found watching Korean dramas, teaching herself Kpop dances or in general working as an unofficial ambassador for South Korean culture. Find out more about her online comic by visiting pleasedontcallchildservices.com. You can also find it on Facebook.

Five signs you’re not ready for a brand design

We are thrilled to welcome Allison Martin as our newest contributor! 

Branding design is a complicated topic that most like to pass off as something simple and inspirational → Just be yourself and your authentic brand will shine through!

While I personally believe that, I have spent ten years educating myself in design and marketing both formally and through the school of experiential learning, so I truly understand what it means.

The even tougher part of it all is that for authors you are not just branding a company, you are branding your soul, your life experience, your view of the world.

That would be a daunting task for a narcissistic sociopath, never mind an author riddled with impostor syndrome and self doubt.

There is a big piece of the branding puzzle missing in publishing and it’s the piece that has become my mission — what to do Before the Brand.

As a freelance Art Director I coach authors through understanding their branding needs, defining their career goals, and translating that into meaningful design to grow their confidence as well as their readership.

If you’ve been playing around with the idea of developing an author brand here are five signs that you’re not quite ready.

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YOU CAN’T PINPOINT YOUR PURPOSE

When someone asks you why you write or what you write about and you can’t confidently state it in three sentences or less—like you would pitch your book to an agent—you are not ready for a branding design. There are two sides to this fence, those who say ‘I just love to read and want to share my love of stories with others’, and those who ramble off ten thousand disjointed things over a 20 minute time frame.

The problem with the first is it is vague and says zero about who you are and what you are promising your readers. What that tells me as a coach is that you lack self confidence and therefore direction.

The second tells me that you lack focus and probably self confidence too—although arrogance is a thing with some new authors, the majority struggle with feeling inadequate so they try to cram in all the things to compensate.

If you can speak clearly and concisely about what you hope to achieve with your work you might be ready to hire a designer.

YOU DON’T UNDERSTAND WHY DESIGNERS CHARGE SO MUCH MORE MONEY FOR A LOGO THAN A COVER

There are two reasons why logo design is more expensive:

  1. Copyright — When you hire a designer to make a cover you are licensing that design from the designer, they own it and you cannot alter it or duplicate it without permission from the designer. When you hire for a logo design, you own it. The designer creates it and then relinquishes rights to you to use however and wherever you choose.
  2. The purpose — To a designer, a cover is an advertisement for a single product. A logo is a visual representation of a company’s mission statement. A design that will be used to sell products and generate profit indefinitely. So because your logo will generate you more revenue in theory it costs more to create.

Logos also require a lot more pre-design work and back and forth with a client so time is a big factor in cost.

YOU BELIEVE A BRAND DESIGN IS A LOGO

A logo is only a single piece of an author brand and not even the most important one, I would argue. You would be just fine to build a visual identity by simply choosing a font for your name and sticking with it across your entire platform.

Your brand design is about understanding your mission, working toward a consistent goal, and making sure everything you do is ‘on brand’. Your brand includes your interests, the images you take/choose, the colors you use, the clothes you wear, how you talk, what you talk about…

And if after reading all that you’re sweating and saying ‘great, now I have to change everything about myself to have a brand’ then you are definitely not ready for a branding design.

It’s not about forcing yourself into something you’re not, it’s about paying attention to what you already are and amplifying it.

THE WORD MARKETING MAKES YOU CRINGE

We are hit with thousands of messages every day wanting our money and a majority of those messages are shameless and gross. But the only marketing that should make you feel gross is if you have to lie or manipulate your way to a sale.

If you understand there are many different ways to share your stories and get the word out that don’t include tricking people into buying your stuff then you might be ready to get a brand design to help with that.

YOU THINK YOUR CAREER IS JUST ABOUT YOUR BOOKS

A lot of us authors get into writing because we can hide behind our books and remain relatively faceless to our readers. But the industry is changing rapidly, we are more and more connected in a visual way, and readers are wanting to see more of our personal space.

I want to clarify that the advice of ‘write more books’ is 100% valid. The best way to get relevant and stay relevant is to keep writing, keep improving, and keep the books coming.

But it’s no longer enough to just write more books.

Our careers are becoming more intertwined with our lives and processes, but with a little bit of forethought and strategy and a whole lot of honest introspection, an authentic author brand should be an exciting journey, not a daunting task.

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Allison Martin is the author of nine independently published YA & NA novels, and a Graphic Designer, with over ten years experience in television and newspaper advertising, and freelance publishing design.  

Makeready Designs began five years ago as an accidental hobby and grew to a full service publishing design business that works with NYT and USA Today Bestselling authors, as well as Penguin Random House. She has currently shifted her focus to her real passion—helping authors set realistic career goals and implement effective branding strategies to grow their confidence as well as their business.

Allison lives and breathes the North Canadian wilderness, adventuring with her husband and daughter and plotting her next novel on some mountain top—but not until she’s had at least two cups of coffee.

She is represented by Sharon Pelletier of Dystel, Goderich, and Bourret Literary Management.

 

Back Cover Blurbs vs Query Letter Blurbs

Blurb is a weird word. It sounds like a fish trying to talk. Blurb. Blurb. Blurbitty-blurrrrr-blurb.

Quirky as the word itself is, the ability to write an effective one is a vital marketing technique. While studying effective query letters and back covers can help us develop a sort of sixth-sense regarding blurb writing, a lot of authors struggle because of the profound similarities and differences between back cover blurbs and query letter blurbs.

The queries I critique tend to fall into one of three camps:

Camp #1: Reads like a synopsis, listing almost every major event in the story, often in laundry list “and then” fashion. Literary TMI.

Camp #2: Reads like a back-cover blurb. Often contains vague, and clichéd language.

Camp #3: Gets the level of detail spot-on, making my job way easier (yes, this actually happens, and yes, I sometimes weep tears of joy when it does).

I’ve seen authors complain that some agents ask for queries that are “more like a back cover blurb,” but when they try to mimic that style, their queries still fall flat. It’s my belief that understanding the similarities and differences between a back cover blurb and a query letter blurb, can make or break a querying author.

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Similarities: 

Back-Cover Blurb Query Blurb

Meant to intrigue/entice the reader.

Meant to “sell” your book.

Contains plot, character, and world-building elements (to name a few).

Doesn’t reveal the resolution of the ultimate climax of the story.

Is written in present tense.

Differences:

Back-Cover Blurb Query Blurb
Avoids spoilers as much as possible. Spoilers galore! Many secrets revealed!
Generalized language. Specific details all over the place!
Attached to a published book. Does not need to prove it can be a book, because it already is. Attached to a manuscript that might or might not be ready to be a published book. Needs to prove itself worthy.
Aimed at readers. Aimed at publishing industry professionals.

 One of the biggest differences between the back cover blurb of a published book, and the query blurb of a query letter, is detail-level. Back cover blurbs are secretive creatures. They have to be vague. They have to avoid spoilers. Their goal is to intrigue with just enough information to entice the reader, but little enough that the reader will still be thrilled and surprised by the story itself.

Your average author has read far more back-covers than they have query letters. When we try to describe a story in blurb-format, Back-cover-ese is the language we automatically translate into. Also movie trailers. Our brains tend to be big fans of movie trailers.

Back Cover Blurb: “In a race against time, young Owen must delve into his secretive past and learn the truth, or lose his newfound brother who he’s already beginning to love!”

Query Letter Blurb: “Ha! That’s not what I heard. My author told me Owen was adopted, and that his newfound brother Jimmy lives with his bio-mom—who kept Jimmy but not Owen!—and his birth family is super screwed up because his bio-dad cheated on his bio-mom with her sister, then robbed both women blind! And while he’s dealing with that hot mess of emotional overload, Owen’s got to track dad-dude down because he’s their last hope of finding a bone marrow match for Jimmy!”

^^^Don’t write your blurbs like this. This is terrible writing. The story idea is kind of cool though. Someone should maybe write that.

Query blurbs, as you may have noticed, are the loud-laughing, secret-sharing gossip at the party. They spoil almost everything. But they do it for good reason. Agents and editors read more query letters than we can probably imagine. They understand story structure. They get it on a deep, bedrock level. To appeal to them, to show them ours is a story worth giving their (very limited) time to, we need more than just the basic surface-level of the story.

Details. It’s all about those specific details.

When writing your query letter blurb (or anything, really) please, for the love of words, avoid phrases like:

  • “Or her whole world will be turned upside down.”
  • “Or everything he thought he knew would fall apart.”
  • “Or everything would change.”

Back Cover Blurb: “She must race against time to prevent a catastrophe!”

Query Letter Blurb: “She must defuse the bomb or a school bus full of children is going to blow up!”

If a phrase in your query could be used to describe literally hundreds of other stories, it doesn’t belong there. You’re not going to hook agents or editors with generic lines like “They must master their new ability or the world will be destroyed.” The world is always about to be destroyed. Main characters always have new abilities that need mastering.

What makes your story special? What’s unique about it? What does your story have that the other 724 queries in the agent or editor’s inbox don’t? A main character who uses graffiti art to make incisive social commentary, but secretly dreams of being an accountant some day? A clever novelization of Westside Story, but with mermaids? A murderer who puts a chess piece in the mouth of each of their victims, and the clever young waitress who figures out why?

Querying authors, find those details, and then share them! If you sacrifice clarity for the sake of mystery, you sacrifice your best chance to show agents or editors what your story is actually about. Make sure your query letter is that talkative gossip at the party*.

*But aim for the 250-300 word sweet spot, okay? Agents and editors have tired eyes and tired brains. Be nice to them.

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Kimberly VanderhorstKimberly VanderHorst is a YA author who cherishes a love for all things quirky and strange. Claims to fame include running Prism Editing, co-hosting the annual Pitch Slam contest, and serving on the committees for the annual LDStorymakers Conference and The Whitney Awards program. Despite being a city girl with a tendency to cuss a lot, Kimberly is married to an LDS minister and lives in rural northern Canada. There, she helps raise their four lovely daughters while pretending not to be afraid of the neighbour’s chickens.

 

Finding Your Path to Resilience

I’m worried that I may never sell another book. No, it’s stronger than that. I’m terrified. More than anything else in the world, I want to write and publish books. At times it becomes such an overwhelming distraction that it bleeds into all other facets of my life. Whatever small successes I might experience here and there, I still feel like a failure.

It’s been the source of too many unhealthy emotions for too long: bitterness, anger, cynicism, envy, defeat, self-doubt. But no matter how many times I decide to leave it behind, I always fall back into the same old routine, for better or worse.

They say it’s the persistent ones who ultimately succeed. The ones who don’t give up, who keep trying in the face of terrible odds, who pick themselves up after a defeat and try again. There’s a word for that (a word other than obstinate or naïve or just plain foolhardy).

Resilient.

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I saw a news segment recently about a new book called Type R: Transformative Resilience for Thriving in a Turbulent World, by Ama Marston and Stephanie Marston. The authors propose that the most resilient people are those who will be most successful in life. I’ve added the book to my reading pile, because the idea makes perfect sense.

So does being resilient—trying and trying, bouncing back after every setback—guarantee that I’ll ever publish again?

No.

But it does guarantee that even if I never reach my goal, at least I can say I did everything in my power to make it happen. It means I have no intention of giving up. But it also means that I need a reliable, alternate source of success in my life. I realized a long time ago that focusing on writing to the exclusion of all else is not healthy for me. So I’ve tried spending time on other pursuits, though it’s been a struggle to find the right fit. Every time, I end up viewing the new job or hobby or project as a distraction; as time that could be better spent writing. It’s a vicious circle.

And then, this past week, I finally found it. I did something I didn’t want to do, didn’t think I could ever, ever do without making a complete fool of myself.

I went to a weight training class. Twice! And I’m going back again this week. Now, I have to clarify that a good friend is in the class. She played a huge role in getting me there, assuring me that it was low pressure, that everyone was nice and non-judgy, that I could go at my own pace. Still I was braced to discard it as another failed distraction.

Instead, I felt proud of myself. In control of my own success. And I felt…strong. Also really sore.

Writing is a beast. I can’t claim that I’m in it purely for the joy of creation. I crave professional success. I’d love to make a decent living at it. Mostly I want to reach young readers with my stories. So, since it seems that writing and I are stuck with each other for the long haul, I’m over the moon that I’ve found my path to resilience, and hopeful it will carry me through the inevitable ups and downs.

Maybe I’ll even end up healthier along the way.

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Growing up, Christine Hayes loved reading stories about creatures that curl your toes and legends that send a shiver down your spine. Now she loves writing about them, too. Her debut novel, MOTHMAN’S CURSE, was released in June 2015 through Roaring Brook Press/Macmillan. Christine seeks inspiration by haunting flea markets and estate sales, searching for cool vintage finds with a story to tell. While earning her degree in music she visited Asia for the first time, and later moved there with her family for several years. She has been addicted to travel ever since. Christine and her clan now live in northern Utah. Find her online at www.christinehayesbooks.com.

Ten Tips for Surviving Book Launch

We are absolutely delighted to welcome today’s guest, Barbara Claypole White!

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I’ve just launched my fifth novel, which means I’ve lost 5lbs and restful sleep. (Last night I dreamed my office had become a medical triage unit.) Book launch turns me ever-so-slightly neurotic and detracts from the joy of hanging out with my characters in my jammies. However, this time around I’ve figured out how to survive with my humor intact:

1.

Look in the mirror, spread your arms wide, grin like you’re accepting a Pulitzer, and say, “I’m a badass author! I launched a novel into the word.” (Repeat as necessary after every one-star bashing on Goodreads.) Anything that exhibits what I call the it’s-all-lovely mindset helps chip away at anxiety.

2.

Take twenty minutes to stop and enjoy the gifts that will arrive on the UPS truck: smell those roses and eat at least two truffles.

3.

Treat yourself to one thing on launch day, even if it’s only a shower. I had an extended cocktail hour with my beloved menfolk, when we talked about the state of the non-publishing world. (Obviously too much alcohol will not help your anxiety, but hey, a little buzz is good for the soul.)

4.

Accept that you have no control over what happens to your book from this day forth. No, really, you have ZERO control. I live in the South, and we rarely get snow. On launch day the weather forecast turned against me—yes, it’s easy to take everything personally—and the 50% chance of rain or sleet was now a 90% chance of snow. I spent launch day morning creating Plan B for my inaugural reading at Flyleaf Books in Chapel Hill, and then had to sort out the caterer, who was baking a book cake. (Public service announcement: book cakes freeze beautifully.) Then I spent another hour rescheduling hair and dental appointments, which is way harder than it sounds. Both my hairstylist and dentist are rock stars in their fields and booked until May. (And my roots were showing, and I have a killer toothache.)

5.

Yes, you will go down the rabbit hole with social media and messages of congratulations, but the next day, step away from your computer. I learned this accidentally after our 90% chance of winter weather dumped a foot of the white stuff on our driveway and I spent the morning shoveling snow, which leads me to…

6.

This is a toughie, but do not compulsively check your rankings on Amazon. If you find that ‘resistance is futile’, set limits: check in two hours, then three, then five, then only once a day. Get it? Got it? Good.

7.

Amazon rankings are not listed in real-time. You will have a much better sense of how the book’s performing on day two. With THE PROMISE BETWEEN US, reviews started coming in quickly, but the book’s rankings didn’t do anything interesting until day three. (Okay, I was weak; I checked.)

8.

Don’t read reviews that are anything less than 5-stars before bedtime. If you can hold off, binge read all the negative reviews after the book has launched and you’ve rediscovered your happy place. THE PERFECT SON has been out for two and a half years. Yesterday I read all the one-star reviews. As predicted, 50% went after my characters’ use of the f-bomb, 40% were a variation on the theme ‘boring’, and 10% had vaguely useful criticisms that made me nod and say, “Fair enough.” But hey, that book was a Goodreads Choice Awards Nominee for Best Fiction 2015—a category that I shared with Harper Lee—and that fact is tattooed into my soul.

9.

If your deadline is not ticking loudly, take launch day off, but return to writing as quickly as possible. My favorite mantra is, “let writing be the cure,” because the only time I have laser focus is when I write. Writing is also how I process my own emotions and everything that I can’t control (back to anxiety). I spent launch day—ahead of snowmaggedon—co-writing a blog piece with my buddy Laura Spinella. We’ve been sharing the same foxhole since our writing careers began, and as we traded comments in track changes, I shared launch day angst with a sister-in-arms. Perfect.

10.

Newsflash: your novel is unlikely to burst into the world on the bestseller lists, but women’s fiction has a long shelf life, and sometimes the most thrilling part of book launch isn’t the sales’ number. I discovered, by mistake, that THE PROMISE BETWEEN US was included on a list of must-read 2018 books for fans of Jodi Picoult. I’m a huge fan of Ms. Picoult (her books do burst into the world as bestsellers!). That list made me feel like a queen—for far longer that one day.

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bcwBestselling author Barbara Claypole White creates hopeful family drama with a healthy dose of mental illness. Originally from England, she writes and gardens in the forests of North Carolina, where she lives with her beloved OCD family. Her novels include The Unfinished Garden, The In-Between Hour, The Perfect Son, and Echoes of Family.  The Promise Between Us, which shines a light on postpartum OCD, released on January 16th, 2018. She is also an OCD Advocate for the A2A Alliance, a nonprofit group that promotes advocacy over adversity. To connect with Barbara, please visit www.barbaraclaypolewhite.com, or follow her on Facebook. She’s always on Facebook.